NISSAN FE EXPERIENCE

Integrated software for user registration and power selfies at Formula E events in Europe.

Client

wearecasette

Brand

Nissan FE

Roles

Creative director, interaction designer, client service

Type

Touchscreens, RFID tags, DMX controller, camera

BACKGROUND AND BRIEF:

Nissan FE required a series of integrated software for their stand at the various Formula E championship events around Europe. It was imperative that the brand stood out above the other car brands and that visitors to the stand had a memorable experience with a strong take-home message.

There was a registration process using RFID wristbands, a Power Selfie experience and an Energy Bar where they could collect their drink that they had chosen during registration, all areas were accessed using the RFID wristbands.

The highlight of the stand's visit was a POWER SELFIE. The Power Selfie 7-second video was a simulated experience of the acceleration of a Nissan FE car which has an acceleration of 0-100km/h in 2.8 seconds.

BACKGROUND AND BRIEF:

Nissan FE required a series of integrated software for their stand at the various Formula E championship events around Europe. It was imperative that the brand stood out above the other car brands and that visitors to the stand had a memorable experience with a strong take-home message.

There was a registration process using RFID wristbands, a Power Selfie experience and an Energy Bar where they could collect their drink that they had chosen during registration, all areas were accessed using the RFID wristbands.

The highlight of the stand's visit was a POWER SELFIE. The Power Selfie 7-second video was a simulated experience of the acceleration of a Nissan FE car which has an acceleration of 0-100km/h in 2.8 seconds.

BACKGROUND AND BRIEF:

Nissan FE required a series of integrated software for their stand at the various Formula E championship events around Europe. It was imperative that the brand stood out above the other car brands and that visitors to the stand had a memorable experience with a strong take-home message.

There was a registration process using RFID wristbands, a Power Selfie experience and an Energy Bar where they could collect their drink that they had chosen during registration, all areas were accessed using the RFID wristbands.

The highlight of the stand's visit was a POWER SELFIE. The Power Selfie 7-second video was a simulated experience of the acceleration of a Nissan FE car which has an acceleration of 0-100km/h in 2.8 seconds.

BACKGROUND AND BRIEF:

Nissan FE required a series of integrated software for their stand at the various Formula E championship events around Europe. It was imperative that the brand stood out above the other car brands and that visitors to the stand had a memorable experience with a strong take-home message.

There was a registration process using RFID wristbands, a Power Selfie experience and an Energy Bar where they could collect their drink that they had chosen during registration, all areas were accessed using the RFID wristbands.

The highlight of the stand's visit was a POWER SELFIE. The Power Selfie 7-second video was a simulated experience of the acceleration of a Nissan FE car which has an acceleration of 0-100km/h in 2.8 seconds.

APPROACH:

Designing software for this project required a mixture of adherence to the brand but also to infuse the design with a bit of excitement. The event and stand were going to be busy, so the UI needed to be easy to use so that the experience flowed smoothly. I chose to create big, bold buttons, and whenever possible, I removed buttons and unnecessary elements from the screen.

The Power Selfie was the WOW factor. The video would be available online for a short period after the event. Since this piece of media would be shared, it needed to tick branding checkboxes as well as be a creative and fun reminder of the visit to the stand. I designed accelerator overlays, which animated and sound effects simulated the sound of the acceleration of an FE car.

RESULT:

Designing software for this project required a mixture of adherence to the brand but also to infuse the design with a bit of excitement. The event and stand were going to be busy, so the UI needed to be easy to use so that the experience flowed smoothly. I chose to create big, bold buttons, and whenever possible, I removed buttons and unnecessary elements from the screen.

The Power Selfie was the WOW factor. The video would be available online for a short period after the event. Since this piece of media would be shared, it needed to tick branding checkboxes as well as be a creative and fun reminder of the visit to the stand. I designed accelerator overlays, which animated and sound effects simulated the sound of the acceleration of an FE car.

RESULT:

Designing software for this project required a mixture of adherence to the brand but also to infuse the design with a bit of excitement. The event and stand were going to be busy, so the UI needed to be easy to use so that the experience flowed smoothly. I chose to create big, bold buttons, and whenever possible, I removed buttons and unnecessary elements from the screen.

The Power Selfie was the WOW factor. The video would be available online for a short period after the event. Since this piece of media would be shared, it needed to tick branding checkboxes as well as be a creative and fun reminder of the visit to the stand. I designed accelerator overlays, which animated and sound effects simulated the sound of the acceleration of an FE car.

RESULT:

Designing software for this project required a mixture of adherence to the brand but also to infuse the design with a bit of excitement. The event and stand were going to be busy, so the UI needed to be easy to use so that the experience flowed smoothly. I chose to create big, bold buttons, and whenever possible, I removed buttons and unnecessary elements from the screen.

The Power Selfie was the WOW factor. The video would be available online for a short period after the event. Since this piece of media would be shared, it needed to tick branding checkboxes as well as be a creative and fun reminder of the visit to the stand. I designed accelerator overlays, which animated and sound effects simulated the sound of the acceleration of an FE car.

RESULT:

Designing software for this project required a mixture of adherence to the brand but also to infuse the design with a bit of excitement. The event and stand were going to be busy, so the UI needed to be easy to use so that the experience flowed smoothly. I chose to create big, bold buttons, and whenever possible, I removed buttons and unnecessary elements from the screen.

The Power Selfie was the WOW factor. The video would be available online for a short period after the event. Since this piece of media would be shared, it needed to tick branding checkboxes as well as be a creative and fun reminder of the visit to the stand. I designed accelerator overlays, which animated and sound effects simulated the sound of the acceleration of an FE car.

POWER SELFIE STATION

Once registered, visitors tagged in at the Power Selfie and experienced the power of FE speed.

The Power Selfie set up included high powered fans, lights and a video camera. The blast of air was a fun and interactive way to give visitors to the stand a sense of the acceleration of a Formula E car. A link to the videos was sent to users post-event where they had a summary of their registration preferences and a link to the video.

POWER SELFIE VIDEO

The frames below show shots of the Power Selfie that was recorded and sent out to users. As you can see, the blast of air was a real rush, and the responses were overwhelmingly positive, and visitors to the stand had great fun recording themselves. The Nissan FE stand and Power Selfie experience were immensely popular, visitors formed long queues and waited for their turn to take a Power Selfie.

STRUCTURE AND USER JOURNEYS

There were three user journeys to plan for this project. The registration process began with assigning the RFID wristband to a user, in the registration process, personal details were to be provided and then a series of choices were presented to the users, such as driver choice, colour and drink.

The second journey was for the recording of the Power Selfie and the third was for the energy bar, which placed their drink order at the bar.

There were three user journeys to plan for this project. The registration process began with assigning the RFID wristband to a user, in the registration process, personal details were to be provided and then a series of choices were presented to the users, such as driver choice, colour and drink.

The second journey was for the recording of the Power Selfie and the third was for the energy bar, which placed their drink order at the bar.

There were three user journeys to plan for this project. The registration process began with assigning the RFID wristband to a user, in the registration process, personal details were to be provided and then a series of choices were presented to the users, such as driver choice, colour and drink.

The second journey was for the recording of the Power Selfie and the third was for the energy bar, which placed their drink order at the bar.