I see my role as a guide, not just a designer, blending mindfulness, meaningful content, and thoughtful design to create experiences people actually love.

My Story & Background

How did I get into Wellness Content Creation?

I have over 20 years’ experience of interaction design, during which I designed software and content for museums, events, exhibitions, e-learning and brands. It brings me huge joy helping clients to bring their stories to life by crafting incredible experiences through beautiful design, selectively curated content and technology.

As a Wellness Content Creator, I am an interaction designer and creator that cares about the quality and impact of these experiences. I work with the convergence of design, storytelling and its integration with technology. I believe that delivering stories that engage users and connect with them emotionally, is key to an exceptional and, more importantly, a kind experience.

Global Village

Throughout my career, I have been fortunate enough to collaborate with fabulous people and work on projects around the world, in South Africa, the United Kingdom, Italy, France, Germany, Netherlands, Dubai, Australia and New Zealand. This global mindset has really opened the way for cross-cultural understanding and connection.

The Digital Revolution

Over the years, I have seen how much of our life and information is shared and consumed on our devices. We have become dependent on and inseparable from our mobile phones. This always-on, always-connected state we exist in means that we often feel overwhelmed, disconnected from ourselves and the people in front of us. Apps, websites, and platforms seem to be more complicated and demanding than ever. Constantly exposing ourselves to news, stories and influencers telling us what to do, what to think and how to live, distances us from self-connection. And at the same time, we find ourselves more and more addicted to what doesn’t feel good anymore.

Wellness-Informed Design Approach

From years of teaching yoga and delving into wellness, I realised that user wellbeing should always be considered and factored into the design process, so that’s become part of my approach.

A KIND approach

Knowledge. Intuition. Narrative. Design.

Four words that shape how I work, and why it works for people.

Knowledge – My design expertise, global experience, and depth of thought
Intuition – A wellness lens, empathy, and ability to read between the lines
Narrative – The strength in story, structure, and meaningful content
Design – The visual and interactive output that ties it all together

Less is more.
Compassion is key.
Fun is back in.
And so, I have evolved into a wellness–oriented, human-friendly designer.
My shift is from just design to a human-centered, KIND approach.

It’s not just an acronym….it is my method.

Bija – Where Design Meets Wellbeing

Bija is where I bring wellness, creativity, and digital storytelling together.
I offer courses, coaching, and content designed to help people reconnect and feel better. 
Personalised wellbeing! Designed with care.

See what Bija offers

My Philosophy

Insights into my approach

I believe my design is successful when people aren’t held back by figuring out how to use it.
Be a good guide… always let there be a clear way forward, back or out.
I untangle messy content and design smooth user journeys.
Let the stories and journeys give deeper insight, not overwhelm.
Find and share fascinating details to enrich the experience.
Remove clutter and let the core ‘story’ or experience shine through.
To simplify is hard, but more rewarding than piling on features and complexity.

Science shows us that we retain information better and are more engaged when we are less stressed. Complex interfaces, complicated features, too much information and confusion can be stressful. Simplicity, beauty and well structured experiences have the power to uplift, transform and inspire. So why wouldn’t that be the pathway forward?

If I problem-solve, pre-empt, test and iterate upfront, then that empathy and understanding translates to a good experience for the user. And that’s what good design can be, not just beauty for beauty’s sake, but to be of service to users.

Human-Centered!

Because humans are the end users right?

Anecdotes

My ROCK STARS

One of my favourite and most successful projects was the Messengers from the Mantle exhibition. It was a geology exhibition that was a mixture of massive print and digital media. The exhibition was to run adjacent to an international geology conference with delegates from all over the world. The artefacts were some incredibly rare but beautiful mantle samples (as in pieces of our Earth’s mantle) that were part of a collection belonging to John Gurney and the University.

Now imagine this, a team of a dozen super interesting, super smart academics who got really, REALLY excited about……rocks. (I obviously nicknamed the team my “Rock Stars!”)

The amount of information that these geniuses had in their brains was ASTOUNDING and they wanted to put it ALL into the exhibition. After a few initial consultations and workshops, I partnered with one of the geologists and, working together intentionally and intensively, we managed to cull the volume right down and extract only the gems of information that would shine (excuse the pun!).

I provided simple templates and clear limits for content, which gave him clarity and easy-to-use documents to start to comb through the massive amount of content and populate the template with only the best nuggets (There I go again!)

He also was instrumental in helping me understand the very complex scientific diagrams I needed to recreate and design as well as checking that the content and design were right before sending these data-rich panels off to print.

It was a hugely successful collaboration, the exhibition knocked the socks off the delegates and traveled on to a couple other locations outside of South Africa. You can see more detail on this project here.

Nerdy fact:
One of my all time favourite things about this exhibition was the 2.5m-high print outs of the SUPER high-res scans from some of the rock samples…..it was AWESOME! See if you can spot the photos of them (Hint: Scroll down to HIGH RESOLUTION ROCKS.)

Who I Work With & How

Let's work together

Whether you are a creative agency, small business, organisation or startup and you want a partner to help you think of ideas, solve problems and create meaningful joyful experiences - let’s connect. I’m not just talking about client projects, if you want to build a wellbeing framework for your business or a product or service that really connects and supports people, or if you need a content strategy, then I would love to chat and see how I can help you reach your vision.

I love the power of teams and am always looking for exciting and aligned collaborations and projects to get my paws into. The more information and knowledge that goes into a project, the higher the possibility of success. When we vary the type of people involved in a project and are open to other ways of seeing things - this is where the magic happens. I shine in collaborative environments, and bring a fun, empathetic and multi-disciplinary mindset to every project.

Things That Light Me Up

Multifaceted life and skills

The other side of my business is Bija - a personalised wellbeing approach where I create online courses, content, coaching and transformational life journeys as a Wellbeing Guide and Life Coach.

You can check it out here - subscribe to my Wellbeing newsletter which is filled with fun wellbeing wisdom and will land in your inbox most weeks.

Yoga is a huge part of my life, I also teach classes and workshops and love to share my love for this amazing art and science. Come along to one of my classes if you are in Auckland.

When not creating, I love the beach and swimming in the sea, getting into nature, hiking, playing my bass, reading fantasy and interesting non-fiction, eating good food, drinking good coffee and chasing naps in sunbeams.

Get in touch

rahledusheiko@gmail.com

Rahle Dusheiko

Let’s work together and create something wonderful

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