FIELDAYS ONLINE

Taking New Zealand’s largest agricultural event online.

Agency

Satellite

Client

New Zealand National Fieldays Society

Roles

Senior Designer

Type

Website and Animation Assets

BACKGROUND AND BRIEF:

Fieldays is New Zealand’s largest agricultural event, known for bringing together exhibitors and visitors from across the sector. When Covid-19 forced the country into lockdown in March 2020, Fieldays made the difficult decision to cancel its in-person event.

However, with so many agriculture-related businesses relying on Fieldays as their primary marketing and sales opportunity, the organisers knew they needed an alternative solution. Satellite, having been a strategic technology partner of Fieldays for several years, stepped in to help shape an innovative response to this unprecedented challenge.

BACKGROUND AND BRIEF:

Fieldays is New Zealand’s largest agricultural event, known for bringing together exhibitors and visitors from across the sector. When Covid-19 forced the country into lockdown in March 2020, Fieldays made the difficult decision to cancel its in-person event.

However, with so many agriculture-related businesses relying on Fieldays as their primary marketing and sales opportunity, the organisers knew they needed an alternative solution. Satellite, having been a strategic technology partner of Fieldays for several years, stepped in to help shape an innovative response to this unprecedented challenge.

BACKGROUND AND BRIEF:

Fieldays is New Zealand’s largest agricultural event, known for bringing together exhibitors and visitors from across the sector. When Covid-19 forced the country into lockdown in March 2020, Fieldays made the difficult decision to cancel its in-person event.

However, with so many agriculture-related businesses relying on Fieldays as their primary marketing and sales opportunity, the organisers knew they needed an alternative solution. Satellite, having been a strategic technology partner of Fieldays for several years, stepped in to help shape an innovative response to this unprecedented challenge.

BACKGROUND AND BRIEF:

Fieldays is New Zealand’s largest agricultural event, known for bringing together exhibitors and visitors from across the sector. When Covid-19 forced the country into lockdown in March 2020, Fieldays made the difficult decision to cancel its in-person event.

However, with so many agriculture-related businesses relying on Fieldays as their primary marketing and sales opportunity, the organisers knew they needed an alternative solution. Satellite, having been a strategic technology partner of Fieldays for several years, stepped in to help shape an innovative response to this unprecedented challenge.

APPROACH:

The team (Satellite and Fieldays) decided to take Fieldays fully online for two weeks in July 2020. The result was Fieldays Online: an ambitious digital platform where exhibitors could showcase their annual Fieldays deals, and visitors could explore products, technologies, and special offers from the comfort of their own homes.

Alongside the website, we integrated Fieldays TV—live streaming interviews and discussions hosted in a local studio and broadcast daily. This combination offered a truly interactive experience for exhibitors and attendees alike, mirroring much of the buzz and engagement usually found at Mystery Creek.

APPROACH:

The team (Satellite and Fieldays) decided to take Fieldays fully online for two weeks in July 2020. The result was Fieldays Online: an ambitious digital platform where exhibitors could showcase their annual Fieldays deals, and visitors could explore products, technologies, and special offers from the comfort of their own homes.

Alongside the website, we integrated Fieldays TV—live streaming interviews and discussions hosted in a local studio and broadcast daily. This combination offered a truly interactive experience for exhibitors and attendees alike, mirroring much of the buzz and engagement usually found at Mystery Creek.

APPROACH:

The team (Satellite and Fieldays) decided to take Fieldays fully online for two weeks in July 2020. The result was Fieldays Online: an ambitious digital platform where exhibitors could showcase their annual Fieldays deals, and visitors could explore products, technologies, and special offers from the comfort of their own homes.

Alongside the website, we integrated Fieldays TV—live streaming interviews and discussions hosted in a local studio and broadcast daily. This combination offered a truly interactive experience for exhibitors and attendees alike, mirroring much of the buzz and engagement usually found at Mystery Creek.

APPROACH:

The team (Satellite and Fieldays) decided to take Fieldays fully online for two weeks in July 2020. The result was Fieldays Online: an ambitious digital platform where exhibitors could showcase their annual Fieldays deals, and visitors could explore products, technologies, and special offers from the comfort of their own homes.

Alongside the website, we integrated Fieldays TV—live streaming interviews and discussions hosted in a local studio and broadcast daily. This combination offered a truly interactive experience for exhibitors and attendees alike, mirroring much of the buzz and engagement usually found at Mystery Creek.

APPROACH:

The team (Satellite and Fieldays) decided to take Fieldays fully online for two weeks in July 2020. The result was Fieldays Online: an ambitious digital platform where exhibitors could showcase their annual Fieldays deals, and visitors could explore products, technologies, and special offers from the comfort of their own homes.

Alongside the website, we integrated Fieldays TV—live streaming interviews and discussions hosted in a local studio and broadcast daily. This combination offered a truly interactive experience for exhibitors and attendees alike, mirroring much of the buzz and engagement usually found at Mystery Creek.

FIELDAYS ONLINE FEATURING EXHIBITORS AND FIELDAYS TV

EVENT IMAGES FROM THE UATP CONFERENCE IN CAPE TOWN

CHALLENGES:

Time was our biggest hurdle, coupled with the steep learning curve of translating a massive in-person event into a virtual experience. We also needed to gain buy-in from hundreds of exhibitors and guide them in preparing their digital offerings.

In New Zealand’s shifting lockdown landscape, we had to consider in-person components—such as the Fieldays TV studio—and how they’d pivot if restrictions tightened again. Flexibility was key, both in the technical build and the overall event execution.

CHALLENGES:

Time was our biggest hurdle, coupled with the steep learning curve of translating a massive in-person event into a virtual experience. We also needed to gain buy-in from hundreds of exhibitors and guide them in preparing their digital offerings.

In New Zealand’s shifting lockdown landscape, we had to consider in-person components—such as the Fieldays TV studio—and how they’d pivot if restrictions tightened again. Flexibility was key, both in the technical build and the overall event execution.

CHALLENGES:

Time was our biggest hurdle, coupled with the steep learning curve of translating a massive in-person event into a virtual experience. We also needed to gain buy-in from hundreds of exhibitors and guide them in preparing their digital offerings.

In New Zealand’s shifting lockdown landscape, we had to consider in-person components—such as the Fieldays TV studio—and how they’d pivot if restrictions tightened again. Flexibility was key, both in the technical build and the overall event execution.

CHALLENGES:

Time was our biggest hurdle, coupled with the steep learning curve of translating a massive in-person event into a virtual experience. We also needed to gain buy-in from hundreds of exhibitors and guide them in preparing their digital offerings.

In New Zealand’s shifting lockdown landscape, we had to consider in-person components—such as the Fieldays TV studio—and how they’d pivot if restrictions tightened again. Flexibility was key, both in the technical build and the overall event execution.

RESULT:

Fieldays Online exceeded expectations, allowing exhibitors to continue trading and safeguarding the wider agricultural community from potentially devastating losses. Over 300 exhibitors listed deals, products, and competitions on the platform, while Fieldays TV (hosted by Te Radar) ran live content for the full two weeks.

In total, the online event attracted 90K digital visitors from more than 75 countries, with viewers consuming over 24 hours of Fieldays TV content. This groundbreaking shift to virtual not only preserved the event in 2020—it opened the door to even greater reach in the future.

RESULT:

Fieldays Online exceeded expectations, allowing exhibitors to continue trading and safeguarding the wider agricultural community from potentially devastating losses. Over 300 exhibitors listed deals, products, and competitions on the platform, while Fieldays TV (hosted by Te Radar) ran live content for the full two weeks.

In total, the online event attracted 90K digital visitors from more than 75 countries, with viewers consuming over 24 hours of Fieldays TV content. This groundbreaking shift to virtual not only preserved the event in 2020—it opened the door to even greater reach in the future.

RESULT:

Fieldays Online exceeded expectations, allowing exhibitors to continue trading and safeguarding the wider agricultural community from potentially devastating losses. Over 300 exhibitors listed deals, products, and competitions on the platform, while Fieldays TV (hosted by Te Radar) ran live content for the full two weeks.

In total, the online event attracted 90K digital visitors from more than 75 countries, with viewers consuming over 24 hours of Fieldays TV content. This groundbreaking shift to virtual not only preserved the event in 2020—it opened the door to even greater reach in the future.

RESULT:

Fieldays Online exceeded expectations, allowing exhibitors to continue trading and safeguarding the wider agricultural community from potentially devastating losses. Over 300 exhibitors listed deals, products, and competitions on the platform, while Fieldays TV (hosted by Te Radar) ran live content for the full two weeks.

In total, the online event attracted 90K digital visitors from more than 75 countries, with viewers consuming over 24 hours of Fieldays TV content. This groundbreaking shift to virtual not only preserved the event in 2020—it opened the door to even greater reach in the future.

MOVING ON FROM THE PANDEMIC - THE LEGACY LIVES ON

Fieldays Online and Fieldays TV have since become integral parts of the Fieldays experience. Now, exhibitors can showcase their latest offers both online and at the physical event in Mystery Creek, reaching a broader audience that may not be able to attend in person.

Fieldays TV continues to stream live from the event, offering an on-demand library of past sessions for anyone who wants to catch up. What started as a necessity in 2020 has evolved into a valuable hybrid model, extending Fieldays’ impact far beyond its physical location.

PROMOTIONAL ANIMATION: FIELDAYS ONLINE 2020

To generate excitement around Fieldays’ new virtual approach, I storyboarded and designed a short promotional animation. Distributed to potential exhibitors and the public, this piece highlighted the core features of Fieldays Online and Fieldays TV, setting the tone for the digital transformation of New Zealand’s largest agricultural showcase.