I see design as a way to guide people - through content, choices, and experiences that feel simple, thoughtful, and just right.

My Story & Background

I’m an experienced digital designer with over 20 years working at the intersection of interaction design, experience design, UX/UI, storytelling, and content creation and curation.

My background spans global projects across museums, exhibitions, e-learning, tourism, and brand activations. I craft thoughtful, human-centred design experiences that connect with people, not just users.I’ve always been most excited by work that brings meaning to the surface: helping clients shape and share stories that resonate.

In recent years, I’ve drawn more deeply on my parallel path as a yoga teacher and life coach. This wellness perspective has strengthened my belief that great design shouldn’t just function well - it should feel good to engage with. Design has the power to support people, not just direct them.

A Global Lens

Throughout my career, I have been fortunate enough to collaborate with fabulous people and work on projects around the world, in South Africa, the United Kingdom, Italy, France, Germany, Netherlands, Dubai, Australia and New Zealand. This global mindset has really opened the way for cross-cultural understanding and connection.

A Changing Digital World

We live much of our lives online often overwhelmed by notifications, noise, and complicated interfaces. The digital world is always on, yet rarely feels grounding. I’ve seen how easily we lose the human in favour of the “engaging,” the emotional in favour of the functional. But it doesn’t have to be that way.

That’s where my design philosophy comes in.

Wellness-Informed Design Approach

From years of teaching yoga and delving into wellness, I realised that user wellbeing should always be considered and factored into the design process, so that’s become part of my approach. 

A KIND approach

My design process is grounded in four words:
Knowledge. Intuition. Narrative. Design.

This is how I shape experiences that are clear, creative, and meaningful.

Knowledge – Deep design expertise, systems thinking, and experience across industries
Intuition – A wellness-informed perspective and sensitivity to how things feel
Narrative – Crafting structure and flow that brings clarity to complexity
Design – The visual, interactive layer that makes ideas real
This approach helps me guide teams and clients through messy content, untangle complexity, and deliver digital experiences that people actually want to engage with.

Less noise. More clarity.
Less pressure. More purpose.
Less overwhelm. More human.

Who I Work With & How

Let's work together

Whether you’re a creative agency, business, organisation or startup, I partner with teams to design thoughtful, human-centred digital experiences. From shaping UX and content strategy to refining the look and feel of a platform or product, I bring clarity, creativity, and care to every brief.

I’m especially passionate about work that supports real people in real life, whether that’s simplifying complex ideas, improving usability, or creating more meaningful brand moments.

I work well in collaborative environments and love being part of multi-disciplinary teams. The more diverse the thinking, the better the result. I bring a design-led mindset, sharp content instincts, and an intuitive sense of what users need and what makes an experience feel good.

Whether it’s a full project, short-term support, or quick consultation, I offer flexible ways to work together.

Anecdotes

My ROCK STARS

 One of my favourite and most successful projects was the Messengers from the Mantle exhibition. It was a geology exhibition that was a mixture of massive print and digital media. The exhibition was to run adjacent to an international geology conference with delegates from all over the world. The artefacts were some incredibly rare but beautiful mantle samples (as in pieces of our Earth’s mantle) that were part of a collection belonging to John Gurney and the University. 

Now imagine this, a team of a dozen super interesting, super smart academics who got really, REALLY excited about……rocks. (I obviously nicknamed the team my “Rock Stars!”) 

The amount of information that these geniuses had in their brains was ASTOUNDING and they wanted to put it ALL into the exhibition. After a few initial consultations and workshops, I partnered with one of the geologists and, working together intentionally and intensively, we managed to cull the volume right down and extract only the gems of information that would shine (excuse the pun!).

I provided simple templates and clear limits for content, which gave him clarity and easy-to-use documents to start to comb through the massive amount of content and populate the template with only the best nuggets (There I go again!) 

He also was instrumental in helping me understand the very complex scientific diagrams I needed to recreate and design as well as checking that the content and design were right before sending these data-rich panels off to print.

It was a hugely successful collaboration, the exhibition knocked the socks off the delegates and traveled on to a couple other locations outside of South Africa. You can see more detail on this project here. 

Nerdy fact:
One of my all time favourite things about this  exhibition was the 2.5m-high print outs of the SUPER high-res scans from some of the rock samples…..it was AWESOME! See if you can spot the photos of them (Hint: Scroll down to HIGH RESOLUTION ROCKS.)

Things That Light Me Up

Multifaceted life and skills

I also run Bija - a personalised wellbeing approach where I create online courses, content, coaching and transformational life journeys as a Wellbeing Guide and Life Coach.

You can check it out here - subscribe to my Wellbeing newsletter which is filled with fun wellbeing wisdom and will land in your inbox most weeks. 

Yoga is a huge part of my life, I also teach classes and workshops and love to share my love for this amazing art and science. Come along to one of my classes if you are in Auckland.

When not creating, I love the beach and swimming in the sea, getting into nature, hiking, playing my bass, reading fantasy and interesting non-fiction, eating good food, drinking good coffee and chasing naps in sunbeams.

Get in touch

rahledusheiko@gmail.com

Bija – Where Design Meets Wellbeing

Bija is where I bring wellness, creativity, and digital storytelling together.
I offer courses, coaching, and content designed to help people reconnect and feel better.

Personalised wellbeing! Designed with care.

Rahle Dusheiko

Let’s work together and create something wonderful