VOLVO COLOUR + PLAY
VOLVO COLOUR + PLAY
VOLVO COLOUR + PLAY
VOLVO COLOUR + PLAY
VOLVO COLOUR + PLAY
A fun and interactive way for kids to bring a coloured-in image to life using AR.
A fun and interactive way for kids to bring a coloured-in image to life using AR.
A fun and interactive way for kids to bring a coloured-in image to life using AR.
A fun and interactive way for kids to bring a coloured-in image to life using AR.
Client
wearecasette
Brand
Volvo UK
Roles
Creative director, interaction designer, client service
Type
Augmented reality app
BACKGROUND AND BRIEF:
Volvo wanted to offer kids fun experiences at their dealerships. An activity book was created with various tasks. Specifically, there was a colour-in illustration of a Volvo V60. Kids could colour it in and using tablets containing our AR software, the car came to life through sound and animations. Kids explored the various features of the Volvo V60 and could take snapshots of their creations.
BACKGROUND AND BRIEF:
Volvo wanted to offer kids fun experiences at their dealerships. An activity book was created with various tasks. Specifically, there was a colour-in illustration of a Volvo V60. Kids could colour it in and using tablets containing our AR software, the car came to life through sound and animations. Kids explored the various features of the Volvo V60 and could take snapshots of their creations.
BACKGROUND AND BRIEF:
Volvo wanted to offer kids fun experiences at their dealerships. An activity book was created with various tasks. Specifically, there was a colour-in illustration of a Volvo V60. Kids could colour it in and using tablets containing our AR software, the car came to life through sound and animations. Kids explored the various features of the Volvo V60 and could take snapshots of their creations.
RESULT:
The kids were thrilled to have something to do while their parents were looking at the cars. There was more time spent in the dealerships by families.
RESULT:
The kids were thrilled to have something to do while their parents were looking at the cars. There was more time spent in the dealerships by families.
RESULT:
The kids were thrilled to have something to do while their parents were looking at the cars. There was more time spent in the dealerships by families.
RESULT:
The kids were thrilled to have something to do while their parents were looking at the cars. There was more time spent in the dealerships by families.
RESULT:
The kids were thrilled to have something to do while their parents were looking at the cars. There was more time spent in the dealerships by families.
DESIGN PROCESS
STRUCTURE AND USER JOURNEY
STRUCTURE AND USER JOURNEY
STRUCTURE AND USER JOURNEY
There were specific features on the Volvo V60 that the client wanted to highlight in the experience. We used bold buttons with icons to trigger particular sound and animations. Because each car would be an original masterpiece, we added in the opportunity for kids to take a snapshot of their masterpiece. The photos would be gathered and collected by the dealerships to use at a later stage for promotional material about the campaign.
There were specific features on the Volvo V60 that the client wanted to highlight in the experience. We used bold buttons with icons to trigger particular sound and animations. Because each car would be an original masterpiece, we added in the opportunity for kids to take a snapshot of their masterpiece. The photos would be gathered and collected by the dealerships to use at a later stage for promotional material about the campaign
There were specific features on the Volvo V60 that the client wanted to highlight in the experience. We used bold buttons with icons to trigger particular sound and animations. Because each car would be an original masterpiece, we added in the opportunity for kids to take a snapshot of their masterpiece. The photos would be gathered and collected by the dealerships to use at a later stage for promotional material about the campaign
LOOK AND FEEL
