TELSTRA LOCATOR DEMO

TELSTRA LOCATOR DEMO

TELSTRA LOCATOR DEMO

TELSTRA LOCATOR DEMO

In-store experience demonstrating the Telstra Locator App and devices.

In-store experience demonstrating the Telstra Locator App and devices.

In-store experience demonstrating the Telstra Locator App and devices.

In-store experience demonstrating the Telstra Locator App and devices.

Client

Watch This Space Agency

Brand

Telstra Locator

Roles

Creative director, designer, content strategy, client service

Creative director, designer, content strategy, client service

Type

Android app for tablet

telstra_mainimage
BACKGROUND AND BRIEF:

Telstra Locator Australia was looking to develop an in-store experience where users could learn more about their devices and App. The brief was to use AR to trigger the experience. The software would run on a tablet which was part of an in-store display promoting the App, encouraging users to pick up the device and try it out.

BACKGROUND AND BRIEF:

Telstra Locator Australia was looking to develop an in-store experience where users could learn more about their devices and App. The brief was to use AR to trigger the experience. The software would run on a tablet which was part of an in-store display promoting the App, encouraging users to pick up the device and try it out. 

APPROACH:

Telstra Locator has well defined specific brand guidelines, and the interface was designed in line with the visual identity, maintaining the branding aesthetic. 

The software had four scenarios where the Telstra Locator devices could come in handy, and these were explained using fun and engaging stories.

We also included animations to assist users in understanding how the devices worked over Wifi and Bluetooth technology. 

APPROACH:

Telstra Locator has well defined specific brand guidelines, and the interface was designed in line with the visual identity, maintaining the branding aesthetic. 

The software had four scenarios where the Telstra Locator devices could come in handy, and these were explained using fun and engaging stories.

We also included animations to assist users in understanding how the devices worked over Wifi and Bluetooth technology.

RESULT:

Telstra Locator has well defined specific brand guidelines, and the interface was designed in line with the visual identity, maintaining the branding aesthetic. 

The software had four scenarios where the Telstra Locator devices could come in handy, and these were explained using fun and engaging stories.

Animations were also included to help users to understand how the devices worked over Wifi and Bluetooth technology.

APPROACH:

Telstra Locator has well defined specific brand guidelines, and the interface was designed in line with the visual identity, maintaining the branding aesthetic. 

The software had four scenarios where the Telstra Locator devices could come in handy, and these were explained using fun and engaging stories.

Animations were also included to help users to understand how the devices worked over Wifi and Bluetooth technology.


APPROACH:

Telstra Locator has well defined specific brand guidelines, and the interface was designed in line with the visual identity, maintaining the branding aesthetic. 

The software had four scenarios where the Telstra Locator devices could come in handy, and these were explained using fun and engaging stories.

Animations were also included to help users to understand how the devices worked over Wifi and Bluetooth technology.

TELSTRA LOCATOR APP DEMO SCREENS
TELSTRA LOCATOR APP DEMO SCREENS
telstra_design@2x-80
PLANNING PROCESS
PLANNING PROCESS
USER JOURNEY AND PRODUCT SCENARIOS

Four devices make up of the Telstra Locator Demo experience, and each one had its own story to play out that would show users how the Telstra Locator could help them find lost items.

telstra_ux@2x-8
EXPERIENCE OVERVIEW
telstra_flow2